Britain's Best Surprise

As the company which directs the Carlsberg UK Northamptonshire Food and Drink Awards, The Mallows Company is a proud partner of ‘Northamptonshire – Britain’s Best Surprise’ – a campaign which promotes the county thanks to an interactive website featuring its many attractions, entertainment venues, restaurant and hotel provision as well as acting as a central hub where countywide events can be easily accessed.


The campaign’s aim is to increase the number of tourism visits to the county – whether that be to enjoy its historic houses, churches or gardens, its sporting activities, theatrical productions and quality dining experiences – and ultimately increase the visitor spend to the good of the local economy.


For more details, please visit


Northamptonshire, Britain’s best kept secret, will be a secret no more.

We are most grateful to our sponsors:

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  • @CobblersNibble Wonderful! Can you autograph some cheese pls? :)

We are most grateful to our sponsors:

Northamptonshire Food and Drink Awards ©2017 design by Andy Mac